A new study by the University of Rochester reveals the strong role that the color red plays in influencing our perception of the opposite sex, primarily men. While it has been known that red is attributed to specific behaviors in people, this study empirically tested the theory to provide conclusive evidence of the fact. The color red affects men at a primitive level: "..the women shown framed by or wearing red were rated significantly more attractive and sexually desirable by men than the exact same women shown with other colors. When wearing red, the woman was also more likely to score an invitation to the prom and to be treated to a more expensive outing." But here is my perspective:
