A new study by the University of Rochester reveals the strong role that the color red plays in influencing our perception of the opposite sex, primarily men. While it has been known that red is attributed to specific behaviors in people, this study empirically tested the theory to provide conclusive evidence of the fact. The color red affects men at a primitive level:

"..the women shown framed by or wearing red were rated significantly more attractive and sexually desirable by men than the exact same women shown with other colors. When wearing red, the woman was also more likely to score an invitation to the prom and to be treated to a more expensive outing."

But here is my perspective:

While I leave it up to you to read the details on how they conducted the experiments, it is interesting on how red also affects our perception of dances. Personally, when I ever think of specific dance styles such as salsa, cha-cha, or tango, I have an easier time associating other terms correlated to the color red (passion, sexiness, warm) in comparison to other dance styles such as lindy-hop swing, techno, and hip-hop.Given this more detailed information about men's behavior, ladies can use it to plan out a more strategic salsa dance attire (earrings, shoes, shirts) that could enhance your dancing nightclub experience – knowing that men's tolerance levels for newbie followers wearing red will be affected in a positive way. Of course, colors are dependent on context, but in applying it to the social scene fits perfectly.The only disappointing finding from the study is that the red effect only affects males. Which begs me to ask? What could men do to get turned down less at a salsa night club? Maybe follow my 'Axe Effect' article? On a side note, it explains why I love addicted2salsa red.[Source University of Rochester]